BNL - Abito

Agency: TBWA

Client: BNL 

In the "BNL - Abito" project, we created a typography where each letter represented a possible housing typology. The project was entirely executed in CGI, and the people are scanned 3D models. The complexity lay in making the housing typology believable and functional based on the structure of the letter, striving to keep everything readable while simultaneously visually credible.

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STUDIO:
 
B612Studio
via Monte Nevoso,10
20131 Milan, Italy
T: 02 4537 1449
E: info@b612studio.com

AGENT:

Soldi&Donadello
T: +39 02 2840270
E: info@soldiedonadello.com

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