Lilt - Kemuri No Giman

Agency: TBWA

Client: Lilt Nazionale

For this project agency asked us to create the concept and animation of characters in manga style based on the tastes of Puff. After the concept, we moved on to making them as if they were Villains on the cover of a real manga.

KemuriNoGiman, the first manga saga that explains the dangers of smoking. The idea was to transform the 5 most beloved Puff flavors into monstrous villains and introduce them to everyone on TikTok by sending the fake Manga to influencers and MangaTokers.

On May 31st, during No Tobacco Day, the reveal: Sweet Nightmare, Scary Corn, Bloody Berry, Psycho Cherries, and Toxicola are not monstrous characters from a new manga but the sweet and dangerous flavors of puff. Because a villain that tastes good is no less a villain.

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