McDonald's

Agency: Leo Burnett

Client: Mcdonald's

For the McDonald's project, we collaborated with a typographer to create two animations featuring typography morphing, blending 2D/3D techniques to emphasize the transformation. This resulted in a highly organic animation closely tied to the concept conveyed by the text. The typography was created in CGI and animated with a volumetric system to maximize the sense of organicity and the smoothness of the transition.

B612Studio_mecdonalds_01
B612Studio_mecdonalds_02
B612Studio_mecdonalds_03
B612Studio_mecdonalds_04
B612_logo_bianco_70x39

STUDIO:
 
B612Studio
via Monte Nevoso,10
20131 Milan, Italy
T: 02 4537 1449
E: info@b612studio.com

AGENT:

Soldi&Donadello
T: +39 02 2840270
E: info@soldiedonadello.com

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