Eni - Torcia Olimpica

Agency: M&C SAATCHI Milano

Client: Eni

We created this animation video together with the creative agency M&C SAATCHI Milano and M&C SAATCHI Group for the client ENI and Milano Cortina 2026

The Essential torch, characterized by its minimal design, becomes the central element around which a series of surreal scenes unfold: athletes made of ice performing different Olympic disciplines while moving around the torch.

The project was produced entirely in CGI.
The first step was the study of the characters’ style, searching for the right balance between formal simplification and the visual rendering of ice, while maintaining a clear and readable silhouette even during animation.

A key aspect of the process was also the development of the material, aimed at recreating the transparency and refraction typical of ice while preserving a strong readability of the forms.

Once the design was defined, the characters were rigged for animation and placed within the different scenes built around the torch.

For the product, we used the official 3D models of the torch provided by the client.

A fundamental role was also played by the CGI particle work, used to generate snow and ice fragments lifted by the athletes’ movements, helping to make the scenes more dynamic and immersive.

STUDIO:

B612Studio
via Monte Nevoso,10
20131 Milan, Italy
T: 02 4537 1449
E: info@b612studio.com

AGENT:

Soldi&Donadello
T: +39 02 2840270
E: info@soldiedonadello.com