Agency: Connexia
Client: Europ Assistance
We always dreamed of creating a giant monster rampaging through city streets, just like the TV shows we watched as kids.
For Europ Assistance, in collaboration with Connexia, we brought that vision to life with a fully CGI spot: a massive dinosaur roams between buildings and urban crossroads.
This project was developed entirely in full CGI, giving us the creative freedom to design a realistic dinosaur and its plush toy counterpart. We focused on crafting and detailing the dinosaur to ensure it looked compelling both in wide shots and close-ups. At the same time, we developed the character design for the plush version, conceived as a playful and endearing evolution of the realistic dinosaur.To support the narrative and enhance integration, we also created a stylized 3D city inspired by New York, providing a believable urban setting for our characters to interact with.
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