Agency: TBWA Italy
Client: Fondazione Libellula
IT’S NOT NORMAL THAT IT’S CONSIDERED NORMAL.
Gender-based violence is not a private issue — it’s a social one.
This project, created for Libellula in collaboration with TBWA, addresses three key themes: control, jealousy, and digital violence.
The visuals portray symbolic situations:
– a girl emerging from a cuckoo clock, representing control over her schedule imposed by her partner
– a boy surrounded by surveillance cameras, symbolizing obsessive jealousy
– a girl receiving a bouquet of bananas, a metaphor for the unsolicited intimate images many girls receive online
Photography by Chiara Quadri.
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