Agency: VML CZECHIA
Client: Kitkat
We’re excited to have taken part in the post-production of this project in collaboration with VML Czech Republic for KitKat.
KitKat Phone Break is a playful campaign that highlights just how much time we spend staring at our screens.
It cleverly reinvents the iconic Have a Break message—without ever showing it—by portraying instantly recognizable behaviors most of us fall into during screen time.
It nudges us to put the phone down… and pick up a KitKat.
The bars replace smartphones in everyday moments: waiting for the bus, grabbing a drink with a friend, or standing in line. The campaign reminds us how often we reach for our phones during our free time instead of taking a real break.
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