Agency: Migrante Agency
Client: Abarth
In collaboration with Agenzia Migrante for Abarth, we developed a series of animated scenes inspired by the language of pixel art, designed as backgrounds for the product shots photographed by Max Sarotto.
The background animations were initially generated using AI, then refined through compositing to achieve a controlled and coherent pixel-art look. We then recreated the entire scene in Blender, projecting the pixel-art video inside a 3D set—like a real screen placed behind the car.
This approach allowed us to precisely control timing, motion, and framing, delivering both the final animations and a selection of static frames for the campaign.
A hybrid workflow where AI, CGI, and compositing come together to build dynamic yet controlled visuals, always serving the product first.
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