Agency: BBDO Italy
Client: Il Viaggiator Goloso
A little man, representing the personification of "Il Viaggiator Goloso" embarks on a journey through these landscapes to convey to the consumer the authenticity of the flavors he encounters along the way.
Starting from real 3D scans of the products, we recreated these scenes in CGI, then enhanced them using AI upscaling and stock photo, adding more realism.
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